10 Surprising Social Media Stats You Need to Know for 2022
Whether you’re a social media marketer, a small business owner, or just someone who loves scrolling through their feed, it’s important to stay up-to-date on social media trends and statistics. As we gear up for 2022, here are ten surprising social media stats you need to know.
The Power of Video on Social Media
Video content has been on the rise for years, and it shows no signs of slowing down. According to recent studies, 82% of Twitter users watch video content on the platform. On Facebook, videos get 1200% more organic engagement than images and text posts combined. And on Instagram, videos get 38% more engagement than image posts.
But it’s not just about engagement. Videos also have the power to sway purchasing decisions. 54% of consumers say they want to see more video content from a brand they support, and 87% of video marketers report that video has increased traffic to their website.
The Rise of TikTok
It’s no secret that TikTok has taken the world by storm, but the numbers are truly staggering. There are currently over 1 billion active monthly users on TikTok, and the average user spends 52 minutes per day on the app. What’s more, 60% of users are between the ages of 16-24, making TikTok a valuable platform for brands looking to reach younger audiences.
The Importance of Influencers
Influencer marketing has been a buzzword for quite some time, but the data shows that it’s here to stay. 63% of consumers trust influencers more than traditional advertising, and 58% of brands report seeing improved ROI from influencer collaborations. And it’s not just for big brands – micro-influencers (those with less than 10k followers) have been found to have more engaged audiences than larger influencers.
Social Media and Customer Service
Social media has become a go-to for customer service inquiries, with 63% of customers expecting companies to offer customer service through social media channels. And it’s not just about answering questions – 54% of customers have reported using social media to leave feedback about a brand, making it an essential channel for reputation management.
LinkedIn’s Growing Power
LinkedIn may not be the sexiest social media platform, but it’s certainly a powerful one. 89% of B2B marketers use LinkedIn for lead generation, and 45% of LinkedIn article readers are upper-level management. What’s more, LinkedIn’s ad engagement rates are higher than other social media platforms at 0.4%, compared to Facebook’s 0.15%.
The Significance of Social Proof
Social proof refers to the idea that people are influenced by the actions of others. And when it comes to social media, social proof is king. 82% of consumers say they read online reviews before making a purchase, and 92% of consumers say they’re more likely to trust organic, user-generated content over traditional advertising.
The Growth of E-Commerce on Social Media
Social media has become a powerful tool for e-commerce, with 72% of Instagram users reporting that they have purchased a product they saw on the platform. What’s more, 70% of shopping enthusiasts turn to Instagram for product discovery, making it a valuable channel for brands looking to reach new customers.
Frequently Asked Questions:
Q: What is social proof?
A: Social proof refers to the idea that people are influenced by the actions of others. On social media, this can take the form of user-generated content such as reviews, ratings, and social shares.
Q: What is TikTok?
A: TikTok is a social media platform that allows users to create short-form video content. It has become enormously popular in recent years, particularly among younger audiences.
Q: What is influencer marketing?
A: Influencer marketing involves partnering with influential individuals on social media in order to promote a brand or product. This can take the form of sponsored content, product reviews, and more.
Q: What is e-commerce?
A: E-commerce refers to the buying and selling of products or services online. It has become an increasingly important aspect of social media in recent years.
Q: What is customer service on social media?
A: Customer service on social media involves using platforms such as Twitter and Facebook to answer customer inquiries and offer support. It has become an important channel for businesses looking to improve customer relations.
Q: What is LinkedIn?
A: LinkedIn is a social media platform designed for professionals. It allows users to connect with colleagues, seek job opportunities, and share industry news and insights.
Q: How does video perform on social media?
A: Video performs extremely well on social media, with engagement rates often far surpassing those of text or image content. Video has also been shown to have the power to sway purchasing decisions.
Conclusion:
Social media is constantly evolving, and staying up-to-date on the latest trends and statistics is essential for success. From the power of influencers to the rise of TikTok, there are a wide variety of surprising social media stats you need to know for 2022. By keeping these trends in mind, you can better craft your social media strategy and reach your target audience in more meaningful ways. So get out there and start scrolling!